This article summarizes a study of consumers' willingness to pay (WTP), in urban areas in Tennessee, Mississippi, and Michigan, for a powdery mildew resistant dogwood tree. Powdery mildew is a disease affecting flowering dogwoods that can limit growth, detract from the appearance, and may cause...

The use of a state sponsored logo to enhance sales of locally grown or processed foods was examined at the retail level. The impact of socioeconomic variables on thirteen logo attitude statements was evaluated with a probit formulation. The results indicated that a single logo should not be used...

Previous nutrient demand and consumption analyses show that several economic and sociodemographic variables are often associated with intakes. However, most of the literature does not account for differences among individuals within households. This study reviewed possible definitions of...

Consumer behavior with respect to purchase regularity, satisfaction, origin, and willingness to pay for selected local versus non-Tennessee grown fresh produce is examined. Except for origin, consumer behavior with respect to the above is affected by income, of respondent, college education, and...

Successful food retailing depends to a significant degree on providing a positive shopping environment for consumers. The SERVQUAL format is one way of gathering information about shoppers' ideal and actual ratings of an outlet's characteristics. Three modifications of the conventional...