Baye, Michael R.; Gatti, J. Rupert J.; Kattuman, Paul; … - In: Journal of Economics & Management Strategy 18 (2009) 4, pp. 935-975
"We exploit a unique dataset from a price comparison site to estimate the determinants of clicks received by online retailers. We find that a firm enjoys a 60% jump in its clicks when it offers the lowest price at the site, and failure to account for discontinuities distorts parameter estimates...