Liu, Dongfeng; Zhang, James J.; Desbordes, Michel - In: International Journal of Sports Marketing and Sponsorship 18 (2017) 1, pp. 2-10
Purpose Growth of China’s sport industry has brought tremendous opportunities to sport and non-sport organizations … domestically and globally; nonetheless, the enlargement has also raised many challenges. To a great extent, China has chartered … not be directly applicable to the diverse setting(s) in China. Until now, only limited empirical evidence is available to …