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From the Editor: Nonresponse and Generalizability in Academic Research
Blair, Edward; Zinkhan, George M. - In: Journal of the Academy of Marketing Science 34 (2006) 1, pp. 4-7
Persistent link: https://www.econbiz.de/10006149211
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Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis
Conchar, Margy P.; Crask, Melvin R.; Zinkhan, George M. - In: Journal of the Academy of Marketing Science 33 (2005) 4, pp. 445-460
Persistent link: https://www.econbiz.de/10006149570
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Scientific Status and Knowledge Use: Two Perspectives
Zinkhan, George M. - In: Journal of the Academy of Marketing Science 33 (2005) 3, pp. 251-253
Persistent link: https://www.econbiz.de/10006149766
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Consumer Tipping: A Cross-Country Study
Lynn, Michael; Zinkhan, George M.; Harris, Judy - In: Journal of consumer research : JCR ; an … 20 (1993) 3, pp. 478-488
Persistent link: https://www.econbiz.de/10006687937
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A stakeholder-integrated approach to health care management
Zinkhan, George M.; Balazs, Anne L. - In: Journal of business research : JBR 57 (2004) 9, pp. 984-989
Persistent link: https://www.econbiz.de/10006717760
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The Marketing-Finance Interface
Zinkhan, George M.; Verbrugge, James A. - In: Journal of business research : JBR 50 (2000) 2, pp. 143-148
Persistent link: https://www.econbiz.de/10006727745
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Special Issue on the Marketing-Finance Interface
Zinkhan, George M.; Verbrugge, James A. - In: Journal of business research : JBR 50 (2000) 2, pp. 139-142
Persistent link: https://www.econbiz.de/10006727746
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Advertising Trends: Innovation and the Process of Creative Destruction
Zinkhan, George M.; Watson, Richard T. - In: Journal of business research : JBR 37 (1996) 3, pp. 163-172
Persistent link: https://www.econbiz.de/10006739169
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A ORGANIZATIONAL DYNAMICS - Object-orientation: A tool for enterprise design - Ag:100
Watson, Richard T.; Zinkhan, George M.; Pitt, Leyland F. - In: Operations research, Management science : OR MS ; the … 45 (2005) 4, pp. 371-374
Persistent link: https://www.econbiz.de/10006500189
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What Products Can Be Successfully Promoted and Sold via the Internet? - Are consumers different in terms of types of products and services sold on the internet? This online-based s...
Kwak, Hyokjin; Fox, Richard J.; Zinkhan, George M. - In: Journal of advertising research 42 (2002) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10006509569