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SPECIAL ISSUE: UK SERVICES MARKETING SCHOLARSHIP - Using Neural Networks to Understand Service Risk in the Holiday Product
Mitchell, Vincent-Wayne; Davies, Fiona; Moutinho, Luiz; … - In: Journal of business research : JBR 46 (1999) 2, pp. 167-180
Persistent link: https://www.econbiz.de/10006730568
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Quantitative analysis in marketing management
Moutinho, Luiz; Goode, Mark; Davies, Fiona - 1998
Persistent link: https://www.econbiz.de/10000645616
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Quantitative analysis in marketing management
Moutinho, Luiz; Goode, Mark; Davies, Fiona - 1998
Persistent link: https://www.econbiz.de/10004359280
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Exploring key neo-marketing directions through the use of an academic "think tank": A methodological framework
Moutinho, Luiz; Davies, Fiona; Hutcheson, Graeme - In: European journal of marketing : EJM 36 (2002) 4, pp. 417-432
Persistent link: https://www.econbiz.de/10006087996
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Number 3 - The interactive effects of strategic planning on hotel performance: A neural network analysis
Phillips, Paul; Davies, Fiona; Moutinho, Luiz - In: Management decision : MD 37 (1999) 3-4, pp. 279-288
Persistent link: https://www.econbiz.de/10006574862
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The Comstrat Model: Development of an Expert System in Strategic Marketing.
Moutinho, Luiz; Curry, Bruce; Davies, Fiona - In: Journal of general management 19 (1993) 1, pp. 32-47
Persistent link: https://www.econbiz.de/10006639924
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The Kohonen self-organising map as an alternative to cluster analysis: An application to direct marketing
Curry, Bruce; Davies, Fiona; Evans, Martin; Moutinho, Luiz - In: International journal of market research : JMRS ; the … 45 (2003) 2, pp. 191-212
Persistent link: https://www.econbiz.de/10006694658
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Comparative Computer Approaches to Multi-Outlet Retail Site Location Decisions
Moutinho, Luiz; Curry, Bruce; Davies, Fiona - In: The service industries journal 13 (1993) 4, pp. 201-220
Persistent link: https://www.econbiz.de/10006358148
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Constructing a knowledge-based system to aid scenario-based strategic planning: an application to the European airline industry
Davies, Fiona; Moutinho, Luiz; Hutcheson, Graeme - In: International journal of intelligent systems in … 13 (2005) 2, pp. 61-80
Persistent link: https://www.econbiz.de/10007227205
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Determining Customer Satisfaction From Mobile Phones: A Neural Network Approach
Goode, Mark M.H.; Davies, Fiona; Moutinho, Luiz; Jamal, … - In: Journal of marketing management : MM 21 (2005) 7-8, pp. 755-778
Persistent link: https://www.econbiz.de/10006956522