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Evidence-based advertising : an application to persuasion

Armstrong, Jon Scott - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 743-767

Persistent link: https://www.econbiz.de/10009426413

Illusions in regression analysis

Armstrong, Jon Scott - In: International journal of forecasting 28 (2012) 3, pp. 689-694

Persistent link: https://www.econbiz.de/10009659867

Reply to the comments on "Evidence-based advertising : an applications to persuasion

Armstrong, Jon Scott - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 790-794

Persistent link: https://www.econbiz.de/10009407833

Forecasting by extrapolation: conclusions from 25 years of research

Armstrong, Jon Scott - 2006

Persistent link: https://www.econbiz.de/10003349627

An application of econometric models to international marketing

Armstrong, Jon Scott - In: Journal of marketing research : JMR 7 (1970) 2, pp. 190-198

Persistent link: https://www.econbiz.de/10001858426

Derivation of theory by means of factor analysis or Tom Swift and his electric factor analysis machine

Armstrong, Jon Scott - In: Marketing models : quantitative applications, (pp. 413-421). 1971

Persistent link: https://www.econbiz.de/10001858440

Eclectic research and construct validation

Armstrong, Jon Scott - In: Models of buyer behavior, (pp. 3-14). 1974

Persistent link: https://www.econbiz.de/10001858443

Forecasting with econometric methods : folklore versus fact

Armstrong, Jon Scott - In: The journal of business : B 51 (1978) 4, pp. 549-564

Persistent link: https://www.econbiz.de/10001858450

Social irresponsibility in management

Armstrong, Jon Scott - In: Journal of business research : JBR 5 (1977) 3, pp. 185-213

Persistent link: https://www.econbiz.de/10001858456

Predicting Elections from Biographical Information about Candidates: A Test of the Index Method

Armstrong, J. Scott; Graefe, Andreas - 2010

We used 59 biographical variables to create a “bio-index” for forecasting U.S. presidential elections. The bio-index method counts the number of variables for which a candidate rates favourably, and the forecast is that the candidate with the highest score would win the popular vote. The...

Persistent link: https://www.econbiz.de/10009438425