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Cook, Victor J. - In: Journal of advertising research 7 (1967) 1, pp. 31-37

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Cook, Victor J. - In: Business horizons 11 (1968) 6, pp. 63-74

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Schutte, Thomas F.; Cook, Victor J.; Hemsley, Richard - In: Business horizons 9 (1966) 4, pp. 23-30

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Cook, Victor J. - 2006

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Herniter, Jerome D.; Cook, Victor J. - In: Behavioral and management science in marketing, (pp. 237-267). 1978

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Schutte, Thomas F.; Cook, Victor J. - In: Marketing management and administrative action, (pp. 371-386). 1968

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Cook, Victor J.; Herniter, Jerome D. - In: Sloan management review 12 (1971) 3, pp. 77-97

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Cook, Victor J. - In: MSI reports : working paper series (2003) 2, pp. 55-78

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Woodside, Arch G. - In: Journal of travel research : a quarterly publication of … 25 (1987) 4, pp. 9-14

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Cook, Victor J.; Schutte, Thomas F. - 1967

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