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Competitive advantage
Ford, John B. - In: The Routledge companion to strategic marketing, (pp. 141-150). 2021
Persistent link: https://www.econbiz.de/10012498443
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What do we know about creativity? : editor's desk
Ford, John B. - In: Journal of advertising research 60 (2020) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012293490
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What do we know about gender and diversity? : editor's desk
Ford, John B. - In: Journal of advertising research 60 (2020) 2, pp. 119-120
Persistent link: https://www.econbiz.de/10012293502
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60 robust years of advertising research, and counting : editor's desk
Ford, John B. - In: Journal of advertising research 60 (2020) 3, pp. 237-238
Persistent link: https://www.econbiz.de/10012301355
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Cost vs credibility : the student sample trap in business research
Ford, John B. - In: European business review : EBR ; the official journal … 28 (2016) 6, pp. 652-656
Persistent link: https://www.econbiz.de/10011588613
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Amazon's Mechanical Turk : a comment
Ford, John B. - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
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What do we know about TV in the digital age?
Ford, John B. - In: Journal of advertising research 59 (2019) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012007124
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What do we know about digital attribution?
Ford, John B. - In: Journal of advertising research 58 (2018) 4, pp. 383-384
Persistent link: https://www.econbiz.de/10011966581
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What do we know about segmentation and targeting? : editor's desk
Ford, John B. - In: Journal of advertising research 59 (2019) 2, pp. 131-132
Persistent link: https://www.econbiz.de/10012109413
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What do we know about sports sponsorships?
Ford, John B. - In: Journal of advertising research 58 (2018) 3, pp. 257-258
Persistent link: https://www.econbiz.de/10011929114