Glazer, Rashi; Steckel, Joel H.; Winer, Russell S. - In: Marketing Science 8 (1989) 1, pp. 18-34
The expectation formation process has been extensively studied by economists, particularly for macroeconomic variables. However, no prior research has examined how expectations are formed and used in the context of marketing forecasting. In this paper, we use data from a simulated competitive...