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Winer, Russell S.
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27
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10
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9
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Marketing Science
17
Marketing letters : a journal of research in marketing
10
Journal of marketing research : JMR
9
Journal of retailing
6
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Continuing to broaden the marketing concept : making the world a better place
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science Ser.
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Does marketing need reform? : fresh perspectives on the future
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ECONIS (ZBW)
116
OLC EcoSci
46
RePEc
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USB Cologne (EcoSocSci)
19
BASE
2
Other ZBW resources
1
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101
An empirical study of word-of-mouth generation and consumption
Yang, Sha
;
Hu, Mantian Mandy
;
Winer, Russell S.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 952-963
Persistent link: https://www.econbiz.de/10009702515
Saved in:
102
Editorial: New editorial structure for Marketing Science
Desai, Preyas S.
;
Feinberg, Fred M.
;
Iyer, Ganesh
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 163-164
Persistent link: https://www.econbiz.de/10010358798
Saved in:
103
Introduction to the JMR 50th anniversary special section
Meyer, Robert J.
;
Winer, Russell S.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 83
Persistent link: https://www.econbiz.de/10010349024
Saved in:
104
Objective vs. online ratings : are low correlations unexpected and does it matter? : a commentary on de Langhe, Fernbach, and Lichtenstein
Winer, Russell S.
;
Fader, Peter
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 846-849
Persistent link: https://www.econbiz.de/10011489780
Saved in:
105
Star Wars : response to Simonson, Winer/Fader, and Kozinets
Langhe, Bart de
;
Fernbach, Philip M.
;
Lichtenstein, …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 850-857
Persistent link: https://www.econbiz.de/10011489797
Saved in:
106
The role of the beneficiary in willingness to pay for socially responsible products : a meta-analysis
Tully, Stephanie M.
;
Winer, Russell S.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 255-274
Persistent link: https://www.econbiz.de/10010402295
Saved in:
107
The history of marketing science : beginnings
Neslin, Scott A.
;
Winer, Russell S.
- In:
The history of marketing science
,
(pp. 1-15)
.
2014
Persistent link: https://www.econbiz.de/10010415915
Saved in:
108
Introduction to the special issue on the emergence and impact of user-generated content
Fader, Peter
;
Winer, Russell S.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 369-371
Persistent link: https://www.econbiz.de/10009562973
Saved in:
109
Product management
Lehmann, Donald R.
-
2005
-
4th ed., internat. ed.
Persistent link: https://www.econbiz.de/10002070967
Saved in:
110
Separating signaling equilibria under random relations between costs and attributes : continuum of attributes
Feldman, David
;
Winer, Russell S.
- In:
Mathematical social sciences
48
(
2004
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10002050203
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