Gong, Wen; L. Stump, Rodney; G. Li, Zhan - In: Journal of Research in Interactive Marketing 8 (2014) 1, pp. 37-55
Purpose – This study aims to investigate the role and effect of national culture on social networking web sites (SNWs) use and access across countries while controlling for socio-economic factors, specifically networked readiness, level of education and mobile penetration....