Stanica, Constantin Alexandru; Mirela Catalina (Vint) Turkes - In: Knowledge Horizons - Economics 5 (2013) 4, pp. 231-234
The customer loyalty and retention was remarked and began to develop over time through different forms, since the appearance of the first forms of commerce, the barter, but experienced a dynamic climbing, and nowadays, the materiality and the expression of the word itself it’s deeper and...