Although the basic idea of benefit segmentation lies in using causal, as opposed to descriptive, factors as segmentation criteria, most of the empirical studies do not differentiate between product attributes and the benefit sought by consumers. The objectives of this article are to clarify the...

Purpose – The purpose of this study is to develop and empirically test a model examining the relationship between customer perceptions (product attributes, benefits, customer satisfaction, trust, commitment and customer behavioral loyalty) and financial performance of a merchant bank....

The objective of this paper is to investigate product‐country images, lifestyles and ethnocentric behaviors of Turkish consumers and provide suggestions to the marketers about the implications of the study results. Data for the study were collected through personal interviews in the fifth...

Purpose – The concept of atmosphere is often considered vague and difficult to capture, which hampers adequate feedback on atmospheric investments. This paper aims to report a systematic effort to capture the concept and enhancing factors, making adequate feedback for efforts to improve...

Using retail purchase data, price premiums and discounts associated with household demographics, market factors, and product attributes (focusing on the organic attribute for strained baby food) are estimated using a hedonic pricing model. Results suggest that the organic premium ranges from...

Data from a national survey of food shoppers are analyzed by probit and ordered probit models that incorporate elements of Lancaster's product attribute model and Weinstein's precaution adoption process. The models are used to investigate the characteristics of organic and non-organic food...

This paper describes preferences for attributes of ideal soil substitutes reported by industry demand segments, and relates those attributes to willingness to pay for soil substitutes. Regression results on principal components indicate that concern over product stability, safety and...

Whether food demand is "converging" is tested in two ways. First, the convergence of food expenditures among 18 high-income countries is examined from 1990 to 2004. Convergence is apparent in total expenditures, cereals, and meats, even after correcting for differences in income and levels of...

One frequent objective of market research, and particularly in cross cultural contexts, consists in comparing those attributes that determine the choice of different sub groups of consumers. Practitioners may resort to different types of importance scales, or use ranking methods, or even pair...

Motivated by poor performance of standard estimation methods in our application, the problem of modeling the diffusion of a new service (or a product) is considered without the assumption of a homogeneous population. The model consists of a two-stage procedure where customers receive purchase...