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A multi-facet item response theory approach to improve customer satisfaction using online product ratings
Peng, Ling; Cui, Geng; Chung, Yuho; Li, Chunyu - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 960-976
Persistent link: https://www.econbiz.de/10012107393
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Mind the gap : how smaller numerical differences can increase product attractiveness
Shoham, Meyrav; Moldovan, Sarit; Steinhart, Yael - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 761-774
Persistent link: https://www.econbiz.de/10011951055
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Dynamic aspects of brand management
Prymon, Marek - In: Economics, management and financial markets 11 (2016) 1, pp. 135-142
Persistent link: https://www.econbiz.de/10011809480
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Comparative advertising for goods versus services : effects of different types of product attributes through consumer reactance and activation on consumer response
Bambauer-Sachse, Silke; Heinzle, Priska - In: Journal of retailing and consumer services 44 (2018), pp. 82-90
Persistent link: https://www.econbiz.de/10011904328
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Does the type of attribute matter? : examining whether underlying factors explain product attribute preference
Wilkie, Dean C. H.; Johnson, Lester W.; Chin, Wynne W. - In: The journal of brand management : an international journal 25 (2018) 4, pp. 305-321
Persistent link: https://www.econbiz.de/10011884996
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Future apparel buying intention : mediating effect of past apparel buying behaviour and past apparel buying experience
Krishnakumar, M. - In: Global business review 19 (2018) 3, pp. 737-755
Persistent link: https://www.econbiz.de/10011887915
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Reduced form evidence on belief updating under asymmetric information : consumers' response to wine expert opinions
Bonnet, Céline; Hilger, James; Villas-Boas, Sofia - California Agricultural Experiment Station / Department … - 2020
Persistent link: https://www.econbiz.de/10012167675
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Towards a deeper understanding of the purchase of souvenirs
Amaro, Suzanne; Ferreira, Bruno Morgado; Henriques, Carla - In: Tourism and hospitality research : THR 20 (2020) 2, pp. 223-236
Persistent link: https://www.econbiz.de/10012213279
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Exploring consumer associations between corporate reputation, corporate sustainability, and product attributes within utilitarian market contexts
Garry, Tony; Harwood, Tracy - In: International studies of management and organization 47 (2017) 3, pp. 258-275
Persistent link: https://www.econbiz.de/10011734539
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A portrait of intimate apparel female shoppers : a segmentation study
Tsarenko, Yelena; Lo, Carolyn J. - In: Australasian marketing journal 25 (2017) 1, pp. 67-75
Persistent link: https://www.econbiz.de/10011782267