Jung, Euy-Young; Baek, Chulwoo; Lee, Jeong-Dong - In: Marketing Letters 23 (2012) 4, pp. 929-941
We empirically analyze both free and paid products on the top 100 Free and Grossing charts in the Korea App Store using Weibull parametric survival analysis on the product level. The findings are as follows: First, influences of ranking, customer ratings, and contents size on product survival...