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Marketingtheorie
60
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Hunt, Shelby D.
219
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Chonko, Lawrence B.
8
Morgan, Robert M.
7
Nevin, John R.
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Hatfield, Hunter N.
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Bicen, Pelin
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Davis, Donna F.
5
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Schlegelmilch, Bodo B.
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Varadarajan, Rajan
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Ford, Neil M.
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Hansen, Jared M.
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AMS review : official publication of the Academy of Marketing Science
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Legends in marketing
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Contemporary Economics
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European Journal of Marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of Historical Research in Marketing
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A twenty-first century guide to Aldersonian marketing thought
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Franchising : an international perspective
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2
Marketing for a new century
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Marketing theory
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Organizational dynamics : a quarterly review of organizational behavior for professional managers
2
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Academy of Management journal : AMJ
1
Business & the contemporary world
1
Business Horizons
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Business ethics quarterly : the journal of the Society for Business Ethics
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Business horizons
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Changing the course of marketing : alternative paradigms for widening marketing theory
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Developmental challenges in marketing research
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Does marketing need reform? : fresh perspectives on the future
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ECONIS (ZBW)
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EconStor
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191
The service-dominant logic and a hierarchy of operant resources : developing masterful operant resources and implications for marketing strategy
Madhavaram, Sreedhar
;
Hunt, Shelby D.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10003679879
Saved in:
192
Ethical problems of marketing researchers
Hunt, Shelby D.
;
Chonko, Lawrence B.
;
Wilcox, James B.
-
2009
Persistent link: https://www.econbiz.de/10003794825
Saved in:
193
The macromarketing, micromarketing dichotomy : a taxonomical model
Hunt, Shelby D.
;
Burnett, John
-
2009
Persistent link: https://www.econbiz.de/10003876028
Saved in:
194
The general theory of marketing ethics : a revision and three questions
Hunt, Shelby D.
;
Vitell, Scott J.
-
2009
Persistent link: https://www.econbiz.de/10003876282
Saved in:
195
Why consumers believe they are being ripped off
Hunt, Shelby D.
;
Nevin, John R.
- In:
Business horizons
24
(
1981
)
3
,
pp. 48-52
Persistent link: https://www.econbiz.de/10003582974
Saved in:
196
The rise and fall of functional approach to marketing : a paradigm displacement perspective
Hunt, Shelby D.
;
Goolsby, Jerry
-
2008
Persistent link: https://www.econbiz.de/10003644157
Saved in:
197
Alderson's general theory of marketing: a formalization
Hunt, Shelby D.
;
Muncy, James A.
;
Ray, Nina M.
- In:
A twenty-first century guide to Aldersonian marketing …
,
(pp. 337-349)
.
2006
Persistent link: https://www.econbiz.de/10003279773
Saved in:
198
Toward a general theory of marketing: resource-advantage theory as an extension of Alderson's theory of market processes
Hunt, Shelby D.
;
Arnett, Dennis B.
- In:
A twenty-first century guide to Aldersonian marketing …
,
(pp. 453-471)
.
2006
Persistent link: https://www.econbiz.de/10003279831
Saved in:
199
Power in a channel of distribution : sources and consequences
Hunt, Shelby D.
;
Nevin, John R.
-
2008
Persistent link: https://www.econbiz.de/10003727055
Saved in:
200
Grounding supply chain management in resource-advantage theory
Hunt, Shelby D.
;
Davis, Donna F.
- In:
The journal of supply chain management : a global …
44
(
2008
)
1
,
pp. 10-21
Persistent link: https://www.econbiz.de/10003708197
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