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Explaining alliance success: Competences, resources, relational factors, and resource-advantage theory

Wittmann, C. Michael; Hunt, Shelby D.; Arnett, Dennis B. - In: Industrial marketing management : the international … 38 (2009) 7, pp. 743-757

Persistent link: https://www.econbiz.de/10008894862

The Theory of Monopolistic Competition, Marketing's Intellectual History, and the Product Differentiation Versus Market Segmentation Controversy

Hunt, Shelby D. - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 73-85

Persistent link: https://www.econbiz.de/10008848344

The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal

Hunt, Shelby D.; Madhavaram, Sreedhar; Hatfield, Hunter N. - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 139-156

Persistent link: https://www.econbiz.de/10014225827

Marketing as an emergent discipline : commentary on Shelby Hunt's final contribution to our field

Clark, Terry; Key, Thomas Martin; Azab, Carol - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 157-161

Persistent link: https://www.econbiz.de/10014225828

Folds in historical time and possible worlds for the marketing discipline : a commentary

Price, Linda L. - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 162-167

Persistent link: https://www.econbiz.de/10014225829

Resurrecting marketing : focus on the phenomena!

Nenonen, Suvi - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 174-176

Persistent link: https://www.econbiz.de/10014225831

A general theory of marketing : Conceivable, elusive, or illusive

Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 177-183

Persistent link: https://www.econbiz.de/10014225833

Continuing the manifesto conversation : toward building a renewal capability for the marketing discipline

Madhavaram, Sreedhar; Hatfield, Hunter N. - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 188-195

Persistent link: https://www.econbiz.de/10014225837

Masterful operant resources, masterful marketing competences, and the masterful marketing academic

Hunt, Shelby D.; Madhavaram, Sreedhar - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1869-1875

Persistent link: https://www.econbiz.de/10014450164

On Rethinking Marketing: Our Discipline, Our Practice, Our Methods

Hunt, Shelby D. - In: European Journal of Marketing 28 (1994) 3, pp. 13-25

Rethinking marketing should start with answers to three questions: Why has our discipline made so few original contributions to the strategy dialogue? Why have we focused on dysfunctional, rather than functional, relationships, i.e. on unsuccessful marketing practice rather than successful...

Persistent link: https://www.econbiz.de/10014723076