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Measuring a Multi-Dimensional Construct: Country Image
Martin, Ingrid M.; Eroglu, Sevgin - In: Journal of business research : JBR 28 (1993) 3, pp. 191-210
Persistent link: https://www.econbiz.de/10006746712
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In search of well‐being : Factors influencing the movement toward and away from maladaptive consumption
Boland, Wendy Attaya; Martin, Ingrid M.; Mason, Marlys J. - In: Journal of Consumer Affairs 54 (2020) 4, pp. 1178-1194
Persistent link: https://www.econbiz.de/10012282866
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Effectively using death in health messages : Social loss versus physical mortality salience
Martin, Ingrid M.; Kamins, Michael A. - In: Journal of Consumer Behaviour 18 (2019) 3, pp. 205-218
Persistent link: https://www.econbiz.de/10012081490
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An application of terror management theory in the design of social and health-related anti-smoking appeals
Martin, Ingrid M.; Kamins, Michael A. - In: Journal of consumer behaviour : an international … 9 (2010) 3, pp. 172-190
Persistent link: https://www.econbiz.de/10003991732
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On the road to addiction : the facilitative and preventive roles of marketing cues
Martin, Ingrid M.; Kamins, Michael A.; Pirouz, Dante M.; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1219-1226
Persistent link: https://www.econbiz.de/10009756079
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The impact of risk communication on consumption and consumer well-being
Martin, Ingrid M.; Stewart, David W. - 2019
Persistent link: https://www.econbiz.de/10012038506
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Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand Extensions
Martin, Ingrid M.; Stewart, David W.; Matta, Shashi - In: Journal of the Academy of Marketing Science 33 (2005) 3, pp. 275-294
Persistent link: https://www.econbiz.de/10006149764
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When to Say When: Effects of Supply on Usage
Folkes, Valerie S.; Martin, Ingrid M.; Gupta, Kamal - In: Journal of consumer research : JCR ; an … 20 (1993) 3, pp. 467-477
Persistent link: https://www.econbiz.de/10006687938
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The Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity
Martin, Ingrid M.; Stewart, David W. - In: Journal of marketing research : JMR 38 (2001) 4, pp. 471-484
Persistent link: https://www.econbiz.de/10006656374
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On the road to addiction: The facilitative and preventive roles of marketing cues
Martin, Ingrid M.; Kamins, Michael A.; Pirouz, Dante M.; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1219-1226
Persistent link: https://www.econbiz.de/10010119600