Faria, Alex; Hemais, Marcus Wilcox - In: Journal of business ethics : JBE 173 (2021) 3, pp. 447-465
Within an increasingly unequal, heterogeneous, and authoritarian Global North, a (US-led) new global consumerism (NGC) movement championed by activist consumers, together with academics, managers, and organizations, has emerged as the ultimate ethical management discourse for a better global...