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Uncles, Mark D.
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Quantitative Ansätze in der Betriebswirtschaftslehre : Bericht von d. wissenschaftl. Tagung d. Verbandes d. Hochschullehrer für Betriebswirtschaft e.V. vom 1. - 3. Juni 1977 in Darmstadt
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Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships
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The Routledge companion to contemporary brand management
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Transportation Research Part B: Methodological
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ECONIS (ZBW)
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Understanding brand performance measures : using Dirichlet benachmarks
Ehrenberg, Andrew S. C.
;
Uncles, Mark D.
;
Goodhardt, …
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2010
Persistent link: https://www.econbiz.de/10003924350
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Understanding brand performance measures: using Dirichlet benchmarks
Ehrenberg, Andrew S. C.
;
Uncles, Mark D.
;
Goodhardt, …
- In:
Journal of Business Research
57
(
2004
)
12
,
pp. 1307-1325
Persistent link: https://www.econbiz.de/10005462376
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Reply to commentary on "Understanding brand performance measures: using Dirichlet benchmarks"
Uncles, Mark D.
;
Ehrenberg, Andrew S.C.
;
Goodhardt, …
- In:
Journal of business research : JBR
57
(
2004
)
12
,
pp. 1329-1330
Persistent link: https://www.econbiz.de/10006716953
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4
Understanding brand performance measures: using Dirichlet benchmarks
Ehrenberg, Andrew S.C.
;
Uncles, Mark D.
;
Goodhardt, …
- In:
Journal of business research : JBR
57
(
2004
)
12
,
pp. 1307-1325
Persistent link: https://www.econbiz.de/10006716955
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5
Interernational comparisons and descriptive models
Ehrenberg, Andrew S. C.
- In:
Probleme internationaler wirtschafts- und …
,
(pp. 87-96)
.
1981
Persistent link: https://www.econbiz.de/10002116298
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Repetitive advertising and the consumer
Ehrenberg, Andrew S. C.
- In:
Journal of advertising research
14
(
1974
)
2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10002116814
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If you're so strong, why aren't you bigger? : making the case against brand equity
Ehrenberg, Andrew S. C.
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2010
Persistent link: https://www.econbiz.de/10003924346
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Statistik oder der Umgang mit Daten : eine praktische Einführung mit Übungen
Ehrenberg, Andrew S. C.
-
1986
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004049495
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9
Das Reduzieren der Zahlen : statistische Analyse und Interpretation
Ehrenberg, Andrew S. C.
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1976
Persistent link: https://www.econbiz.de/10009605197
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10
Market trends : understanding retail customers
Uncles, Mark D.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 205-219)
.
2010
Persistent link: https://www.econbiz.de/10003938740
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