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Capabilities for strategic flexibility: a cognitive content framework
Combe, Ian A.; Greenley, Gordon E. - In: European journal of marketing : EJM 38 (2004) 11-12, pp. 1456-1480
Persistent link: https://www.econbiz.de/10006078812
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A Comparative Study of Product Launch and Elimination Decisions in UK and US Companies
Greenley, Gordon E.; Bayus, Barry L. - In: European journal of marketing : EJM 28 (1994) 2, pp. 5-29
Persistent link: https://www.econbiz.de/10006104780
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The performance impact of marketing resources
Hooley, Graham J.; Greenley, Gordon E.; Cadogan, John W.; … - In: Journal of business research : JBR 58 (2005) 1, pp. 18-27
Persistent link: https://www.econbiz.de/10006714009
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Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets
Greenley, Gordon E.; Hooley, Graham J.; Rudd, John M. - In: Journal of business research : JBR 58 (2005) 11, pp. 1483-1494
Persistent link: https://www.econbiz.de/10006714954
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SPECIAL ISSUE: UK SERVICES MARKETING SCHOLARSHIP - Consumers' Emotional Responses to Service Environments
Foxall, Gordon R.; Greenley, Gordon E. - In: Journal of business research : JBR 46 (1999) 2, pp. 149-158
Persistent link: https://www.econbiz.de/10006730570
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Consumer and Nonconsumer Stakeholder Orientation in U.K. Companies
Greenley, Gordon E.; Foxall, Gordon R. - In: Journal of business research : JBR 35 (1996) 2, pp. 105-116
Persistent link: https://www.econbiz.de/10006738240
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Internal market orientation and market-oriented behaviours
Lings, Ian N.; Greenley, Gordon E. - In: Journal of service management 21 (2010) 3, pp. 321-344
Persistent link: https://www.econbiz.de/10008426064
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The Behavioural Homogeneity Evaluation Framework: multi-level evaluations of consumer involvement in international segmentation
Broderick, Amanda J.; Greenley, Gordon E.; Mueller, … - In: Journal of international business studies : JIBS ; a … 38 (2007) 5, pp. 746-763
Persistent link: https://www.econbiz.de/10007764575
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Strategic planning and performance: Extending the debate
Rudd, John M.; Greenley, Gordon E.; Beatson, Amanda T.; … - In: Journal of business research : JBR 61 (2008) 2, pp. 99-108
Persistent link: https://www.econbiz.de/10007893895
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Antecedents to strategic flexibility: Management cognition, firm resources and strategic options
Combe, Ian A.; Rudd, John M.; Leeflang, Peter S.H.; … - In: European journal of marketing : EJM 46 (2012) 10, pp. 1320-1340
Persistent link: https://www.econbiz.de/10010023235