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Vertical integration and economic development : an empirical investigation of channel integration

Olsen, Janeen E. - In: Journal of global marketing 7 (1994) 3, pp. 7-39

Persistent link: https://www.econbiz.de/10001165758

The efficacy of cognition- and emotion-based "buy domestic" appeals: Conceptualization, empirical test, and managerial implications

Pullman, Madeleine E.; Granzin, Kent L.; Olsen, Janeen E. - In: International Business Review 6 (1997) 3, pp. 209-231

Marketers who face strong competition from imports need to know how to best approach their domestic (home country) market. To suggest elements of strategy for such beleaguered marketers, this study presents a process model that views purchase-related behavior as help for their nation's workers...

Persistent link: https://www.econbiz.de/10009213025

Influencing Consumers' Selection of Domestic Versus Imported Products: Implications for Marketing Based on a Model of Helping Behavior

Olsen, Janeen E.; Granzin, Kent L.; Biswas, Abhijit - In: Journal of the Academy of Marketing Science 21 (1993) 4, pp. 307-322

Persistent link: https://www.econbiz.de/10006156011

The Efficacy of Cognition- and Emotion-based "Buy Domestic" Appeals: Conceptualization, Empirical Test, and Managerial Implications

Pullman, Madeleine E.; Granzin, Kent L.; Olsen, Janeen E. - In: International business review : the official journal of … 6 (1997) 3, pp. 209-232

Persistent link: https://www.econbiz.de/10005983870

Americans' Choice of Domestic over Foreign Products: A Matter of Helping Behavior?

Granzin, Kent L.; Olsen, Janeen E. - In: Journal of business research : JBR 43 (1998) 1, pp. 39

Persistent link: https://www.econbiz.de/10006732838

Using Channels Constructs to Explain Dealers' Willingness to Help Manufacturers Combat Counterfeiting

Olsen, Janeen E.; Granzin, Kent L. - In: Journal of business research : JBR 27 (1993) 2, pp. 147-170

Persistent link: https://www.econbiz.de/10006746724

Articles - Public Support for Free Trade Agreements: The Influence of Economic Concerns, Group Identification, and Cognitive Involvement

Granzin, Kent L.; Painter, John J.; Brazell, Jeffrey D.; … - In: Journal of macromarketing : examining the interactions … 18 (1998) 1, pp. 11-23

Persistent link: https://www.econbiz.de/10006918327

Using channels constructs to explain dealers' willingness to help manufactures combat counterfeiting

Olsen, Janeen E.; Granzin, Kent L. - In: Journal of Business Research 27 (1993) 2, pp. 147-170

Persistent link: https://www.econbiz.de/10005465611

Physical distribution: a description of its structure by means of secondorder factor analysis

Granzin, Kent L. - In: Journal of business research : JBR 8 (1980) 2, pp. 213-223

Persistent link: https://www.econbiz.de/10003562869

An investigation of the market for generic products

Granzin, Kent L. - In: Journal of retailing 57 (1981) 4, pp. 39-55

Persistent link: https://www.econbiz.de/10002529076