Liu, Fang; Murphy, Jamie - In: International Journal of Wine Business Research 19 (2007) 2, pp. 98-113
, People's Republic of China. Findings – The results suggest that Chinese consume Chinese spirits for all occasions, yet … white wine or that Australia produces wine. Finally, China's culture of face value, mianzi , plays a key role in purchasing … is that all the respondents lived in the urban area of Guangzhou, one of China's most developed cities. The findings do …