werden. Sein Buch stellt zielführende Digitalisierungsstrategien für Marketing und Vertrieb vor und beschreibt, wie … Marketing Automation Tools, Enterprise Integration Plattformen, Services für Daten-Bereinigung und Anreicherung, Social Selling …, Machine Learning und Predictive Analytics vor. Inhalte: Das Strategie-Canvas für die Digitalisierung in Marketing und Vertrieb …

highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies … that address management and marketing aspects such as telecommuting versus the traditional work environment, the effect of … – Lessons Learned From Case Studies of Small Innovative Firms -- Part 2: Marketing -- Uncovering Social Media Users Emotions …

engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project …Marketing -- Tourism -- Management -- Accounting and Finance. …

-economic efficiency, and workplace bullying. It also includes related studies that analyze management and marketing aspects such as … marking used on the food packaging -- Millennials’ response towards cause-related marketing advertisements via social media …

"Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a … Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key … of marketing. Section two shows students how to relate practice to their own transferable skills, while section three …