Narrow search
Showing 33,771 - 33,780 of 33,831
Cover Image
The Econometrics of Individual Risk : Credit, Insurance, and Marketing
Jasiak, Joann; Gourieroux, Christian - 2015
The individual risks faced by banks, insurers, and marketers are less well understood than aggregate risks such as market-price changes. But the risks incurred or carried by individual people, companies, insurance policies, or credit agreements can be just as devastating as macroevents such as...
Persistent link: https://www.econbiz.de/10014481711
Cover Image
... annual of the european cultural market ...
Causales GmbH - Berlin : Causales - Gesellschaft für Kulturmarketing … - 1 (2021)-2022 ; damit Erscheinen eingestellt
Persistent link: https://www.econbiz.de/10012549572
Cover Image
Godfather Marketing : Prophecies for the Markets of the Future
Guido, Gianluigi - 2024
1. Introduction -- FRIENDS OF OUR FRIENDS -- Part I: The mafia attitude The nature of Godfather Marketing -- 2. Mafia … marketing -- 3. What is meant by mafia -- 4. A matter of values -- Part II: Because you’re mine The scope of Godfather Marketing … me the favor! The object of Godfather Marketing -- 8. With a little help from my friends -- 9. And now, pay me! -- 10 …
Persistent link: https://www.econbiz.de/10015070374
Cover Image
Absatzwirtschaft
Deutscher Marketing-Verband - Hamburg : Solutions by Handelsblatt Media Group GmbH; … - 1982-Jahrgang 67, #06 (24) ; damit Erscheinen eingestellt
Persistent link: https://www.econbiz.de/10002132150
Cover Image
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei; Gorn, Gerald J.; Chattopadhyay, Amitava - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Cover Image
W & V
München : Ebner Media Group GmbH & Co. KG; -2009: …; … - 1963,Apr. -60. Jahrgang, Ausgabe 4 (Juni 2022) = …
Persistent link: https://www.econbiz.de/10000363209
Cover Image
A combined approach for segment-specific analysis of market basket data
Boztuğ, Yasemin; Reutterer, Thomas - 2006
cross-category interrelationships and provide marketing managers eith only very limited recommendations regarding decition … making. The latter type of models focus on estimating the effects of category-level marketing mix variables on purchase …
Persistent link: https://www.econbiz.de/10010272734
Cover Image
On heterogeneous latent class models with applications to the analysis of rating scores
Bertrand, Aurélie; Hafner, Christian M. - 2011
Discovering the preferences and the behaviour of consumers is a key challenge in marketing. Information about such …
Persistent link: https://www.econbiz.de/10010281572
Cover Image
Crowdfunding, demand uncertainty, and moral hazard: A mechanism design approach
Strausz, Roland - 2015
Crowdfunding challenges the traditional separation between finance and marketing. It creates economic value by reducing …
Persistent link: https://www.econbiz.de/10011380705
Cover Image
Marketing und Sales Automation : Grundlagen - Tools - Umsetzung ; Alles, was Sie wissen müssen
Hannig, Uwe (ed.) - 2017
Persistent link: https://www.econbiz.de/10011570420