This paper provides a background for discussions about liberalizing international trade in dairy products under the current World Trade Organization (WTO) round of negotiations. About half of global 2002 dairy exports originated from New Zealand and Australia. These countries, which account for...

In this paper, we propose a novel approach to estimating the effect of advertising on market performance that relies on the revealed preferences of firms participating in generic advertising programs. Generic advertising campaigns provide a unique window to observe advertising effects on market...