Information on reflected surface gravity waves from the shoreline is required for understanding the coastal hydrodynamics. We have quantified the reflected swells (frequency band 0.045–0.12 Hz) from the west and east coast of India based on the spectral wave data derived from the directional...

Companies employ international diffusion models to assess the local market potential and local diffusion speed to support their decision making on market entry. After their entry into a country, they use the model forecasts for their performance controlling. To this end, empirical applications...

This survey talks about Customer Lifetime Value (CLV) as a metric that would help managers make informed usiness decisions. While there have been prior articles that take an extensive and in-depth look at Customer Equity (CE)(Villanueva and Hanssens, 2007), this survey reviews the CLV metric in...

The spectral characteristics of shallow water waves were studied at two locations along the eastern Arabian Sea during 2011. Wave spectra were single-peaked from June to October and predominantly double-peaked during the rest of the year. Even though both locations were subjected to open sea...

In this paper, we provide theoretical arguments and empirical evidence for how Genetic Algorithms (GA) can be used for efficient estimation of macro-level diffusion models. Using simulations we find that GA and Sequential Search-Based-Nonlinear Least Squares (SSB-NLS) provide comparable...

Procter & Gamble (P&G) Asia-Pacific is interested in managing value growth. Only after fully understanding the true effects of the marketing-mix variables can P&G managers make strategic decisions answering questions such as the following: (1) Are the P&G brands in the detergent market inelastic...

The literature on cross-national diffusion models is gaining increased importance today due to the needs of present day managers. New product sales growth in a given nation or society is affected by many factors (Rogers 1995), and of these, sociocontagion (or word of mouth) has been found to be...