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Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.; Cohen, Greg S.; Rajan, Bharath - In: Industrial marketing management : the international … 51 (2015), pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
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Wer ist Ihr wertvollster Verkäufer?
Kumar, V.; Sunder, Sarang; Leone, Robert P. - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 6, pp. 30-39
Persistent link: https://www.econbiz.de/10011300297
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Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.; Bhagwat, Yashoda; Zhang, Xi Alan - In: Journal of marketing 79 (2015) 4, pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
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Measuring the benefits of employee engagement
Kumar, V.; Pansari, Anita - In: MIT sloan management review 56 (2014/15) 4, pp. 67-72
Persistent link: https://www.econbiz.de/10011339899
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Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew; Kumar, V. - In: Journal of marketing research : JMR 52 (2015) 2, pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
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Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish; Kumar, V.; Zhao, Yi - In: Journal of marketing research : JMR 52 (2015) 2, pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
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Data-driven services marketing in a connected world
Kumar, V.; Chattaraman, Veena; Neghina, Carmen; Skiera, … - In: Journal of service management 24 (2013) 3, pp. 330-352
Persistent link: https://www.econbiz.de/10009765050
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Sustainability as corporate culture of a brand for superior performance
Gupta, Suraksha; Kumar, V. - In: Journal of world business : JWB 48 (2013) 3, pp. 311-320
Persistent link: https://www.econbiz.de/10009771799
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Defining, measuring, and managing business reference value
Kumar, V.; Petersen, J. Andrew; Leone, Robert P. - In: Journal of marketing 77 (2013) 1, pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
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Cartels in the Kautiliya Arthasastra
Kumar, Vikas - In: Czech economic review : acta Universitatis Carolinae … 6 (2012) 1, pp. 59-79
Persistent link: https://www.econbiz.de/10009728060