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Marketing research: applications
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204933
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Forecasting in marketing
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204934
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International marketing
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204935
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Retailing: store and customer level
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204936
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Retailing: market and firm level
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204939
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Brand licensing : what drives royalty rates?
Jayachandran, Satish; Kaufman, Peter; Kumar, V.; … - In: Journal of marketing 77 (2013) 5, pp. 108-122
Persistent link: https://www.econbiz.de/10009793049
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Developing green supply chain management taxonomy-based decision support system
Kumar, V.; Holt, D.; Ghobadian, Abby; Garza-Reyes, J. A. - In: International journal of production research 53 (2015) 21/22, pp. 6372-6389
Persistent link: https://www.econbiz.de/10011434046
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Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
Kumar, V.; Dixit, Ashutosh; Javalgi, Rajshekar G.; … - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 24-45
Persistent link: https://www.econbiz.de/10011434877
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National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.; Pansari, Anita - In: Journal of international marketing 24 (2016) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
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Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.; Donthu, Naveen; Kumar, V. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 225-239
Persistent link: https://www.econbiz.de/10011485337