Ferreira, Daniela Abrantes; Avila, Marcos Gonçalves; … - In: Social Responsibility Journal 6 (2010) July, pp. 208-221
's proposition, which was translated in a set of hypotheses. Findings – The results obtained indicated that consumers perceived …; variables that could exert influence on the impact of CSR on consumers' reactions; the influence of information sources about … opportunity to respond to their consumers' desires of feeling good about a purchase (incentivating CSR), while achieving their …