Purpose – This paper aims to investigate how consumers adjust their price expectations for brands in response to … previously encountered prices. The effects of two distinct components of price history, focal and contextual, are examined. The … focal component represents the role of a brand's own previous price(s) in determining future price expectations. In contrast …

Purpose – The aim of this study is to better understand how consumers understand and judge multi‐attribute products … understanding of how consumers judge more and less complete products, and under which circumstances more complete products are …

's proposition, which was translated in a set of hypotheses. Findings – The results obtained indicated that consumers perceived …; variables that could exert influence on the impact of CSR on consumers' reactions; the influence of information sources about … opportunity to respond to their consumers' desires of feeling good about a purchase (incentivating CSR), while achieving their …