The following paper deals with resistance to radical organisational change and different ways to explain this phenomenon. Our goal is to show in which way a theoretical perspective concentrating on power, routines and individual rationality can contribute to a better understanding of resistance.

In this paper, we propose an analyze a model built to treat data presenting the following characteristics: 1. they appear in an aggregated form 2. the aggregated terms may be considered as multivariate measures performed by instruments of random accuracy, or by the same instrument in changing...

Cette these a pour objectif d'analyser l'impact du Marche Unique Europeen sur les strategies internationales des PME. est-ce que la mise en oeuvre du Marche Unique Europeen affectera les pratiques d'internationalisation des PME europeennes?

Ce texte rappelle les changements qui ont donne naissance au marketing relationel, ses implications en matiere d'organisation de la fonction marketing au sein des entreprises et les conditions devant etre satisfaites pour qu'il soit mis en pratique dans le secteur du private banking.

We analyze the process of a two cut generation scheme in the analytic center cutting plane method. We propose an optimal restoration when the two cuts are central.

This Study examines the impact of ERP Solutions on the paradigms of business and management.

Accounting standards define goodwill as the excess of the cost of an acquired company over the sum of its identifiable net assets. Two basic views of goodwill can be distinguished from the literature. For some authors, goodwill represents an above normal earnings capacity. A price is paid in...

Le texte traite de l'evolution recente de la recherche en marketing en France et aux Etats-Unis sur la base d'une analyse de contenu des articles publies pendant la periode 1989-1994. Les resultats de l'etude montrent une homogeneite des sujets traites au niveau global, mais une evolution...

This paper tests if the use of simple technical trading rules on Swiss stock prices is profitable. It considers several trading rules based on the crossing of moving averages. The use of bands and oscillators such as the relative strength index or the stochastic indicator is also investigated,...

De nombreuses études ont montré que l'immobilier constitue un vecteur de placement très intéressant dans une optique de diversification d'un portefeuille mixte. Deux types de placements immobiliers peuvent être considérés : les placements directs et les placements indirects. Dans cet...