variables related to consumers' attitudes towards prices and some demographic variables on price knowledge. Results showed that … consumers were more knowledgeable about the relationships between the prices of competitor brands than about the actual prices … were not as evident. In addition, the accuracy of consumer knowledge of prices was found to be dependent on how much …

, substantial effects of price endings on the level of recalled prices has not been demonstrated. With an improved testing procedure …, it is found that the level of a set of prices with low ending digits (such as 1 or 2 in the dollars place) is more likely … to be overestimated in recall than the level of equivalent sets of prices with high ending digits (such as 6, 7, or 9 in …

‐and‐mortar retail external reference prices influence consumer e‐tail price expectations, price fairness, and satisfaction perceptions … more than online e‐tail external reference prices when reference prices are high. When external reference prices are low …, both online e‐tail and bricks‐and‐mortar retail external reference prices are equally effective. Research limitations …

of loss aversion?” and “Will different prices affect the self‐other asymmetry in choice?”. Design … the locus of evaluation and the monthly service plan charges (anchoring prices) as the between‐subjects’ factors. Findings … to switch brands. It is also found that the locus effect is applicable to brands at various prices. Research limitations …

of distortion is influenced by the characteristics of the prices as well as the focus of attention at encoding and the …

perceptions of prices, which can have severe negative consequences on consumer welfare. Design/methodology/approach – This is a … an item should cost is influenced by advertised prices even when they are totally unbelievable. Originality/value – The …

‐dimensional prices). Yet, the very notion of what makes a price salient remains unanswered. By providing a clear conceptualization of …