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commercial policy, able to differentiate the served targets, in order to optimise occupancy and, if possible, prices. Originality …
Persistent link: https://www.econbiz.de/10015034041
Purpose – This article advocates putting pricing strategy on the CEO's agenda and considers the new concept of pricing execution – the development of pricing strategy and the implementation of the strategy through a combination of leadership, management practice, and software – from the...
Persistent link: https://www.econbiz.de/10015016509
Purpose – Over a two‐month period, the editor of this review has searched worldwide for the most interesting and useful media articles on the topic of strategic management for the July/August issue of Strategy & Leadership . Design/methodology/approach – In addition to his own collection...
Persistent link: https://www.econbiz.de/10015016545
regression analyses revealed that the associations between prices and quality evaluations were insignificant, but the … associations between product features and prices or between product features and quality evaluations, varied across the three …’s knowledge and experience with the product accumulates, the significant association of marketer’s prices changes from “with the …
Persistent link: https://www.econbiz.de/10014985402
Purpose – This study intends to investigate whether corporate social responsibility (CSR) would positively influence the benefit and the value perceived by the consumer in the company's offer, the judgment of fairness in the price differential charged for it, and his/her buying intention, in a...
Persistent link: https://www.econbiz.de/10015021921
Persistent link: https://www.econbiz.de/10015045064
communities and emerging as a prominent actor in the global superfood market. Despite this, prices of this grain have been … estimator. Also evaluated was the influence of exogenous variables that affect prices, for which the world commodity activity …
Persistent link: https://www.econbiz.de/10014551311
Persistent link: https://www.econbiz.de/10015046753
significantly increased in the municipalities receiving aid. This additional entry decreased average prices. Therefore, the …
Persistent link: https://www.econbiz.de/10012434185
Persistent link: https://www.econbiz.de/10015062440