This study investigates evidence of non-compensatory preferences by incorporating attribute cutoffs into the modeling of consumer choices in the context of food with health-related attributes (omega-3 content) that may be associated with fortification or may result from geneticmodification (GM)....

In recent years, concerns for potential risks on human health related to the overuse of chemical pesticides have encouraged research of alternatives production methods as integrated pest management (IPM) and organic agriculture. Consumer preferences for these practices or for new product...

This paper aims to identify consumer preference for tea drinking products in Taiwan by applying conjoint analysis and investigate whether health claims as attributes would influence consumer’s choice behavior. From 1 July to 31 August 2005, 620 consumers of tea drinking products participated...

Health conscious consumers are increasingly concerned about the caloric content and glycemic index of sweeteners added to food. Currently, the average American consumes 22 teaspoons of added sugar in processed foods per day. Young people typically consume higher amounts of sweeteners via candy,...

Inappropriate diets have been found to cause long-term health problems in most industrial and post-industrial countries worldwide. Despite the existence of dietary guidelines in many countries – and widespread familiarity with these guidelines – large shares of the populations donot comply...

This paper investigates whether information costs under currently regulated nutritional labeling prevent consumers from making healthier food choices. We implement five nutritional shelf label treatmentsin a market-level experiment. These labels reduce information costs by highlighting and...

The underlying components of protection motivation theory (PMT; Rogers 1983) areexplored through choice experiment-based analysis within a random utility framework, toaccount for some of the motivational, cognitive, and affective processes that likely affectceliacs’ propensity to use a novel...

Prepared for the COMESA policy seminar on“Variation in staple food prices: Causes, consequence, and policy options”,Maputo, Mozambique, 25-26 January 2010under the Comesa-MSU-IFPRI African Agricultural Marketing Project (AAMP)

Paper to be presented at the Comesa policy seminar“Food price variability: Causes, consequences, and policy options"on 25-26 January 2010 in Maputo, Mozambiqueunder the Comesa-MSU-IFPRI African Agricultural Markets Project (AAMP)

The purpose of this study is to assess and evaluate the most important risks in selected Europeanand international food chains from the perspective of the buying company. The primary objectiveis to identify the “non-acceptable” risks in terms of damage potential and likelihood of...