In a scenario characterized by the globalization of the markets, the competitiveness of firmsacross the industries and mainly in the agri-food sector is linked to their capability to make distinguishabletheir products and communicate their uniqueness. Branding can concretely answerto these needs...

This paper evaluates the production and trade trends for maize and maize products in southern Africa, individual countries’ revealed comparative advantages in producing these products, and the expected implications of freer trade in this sector. The analysis employs mainly annual bilateral...

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In recent decades the northwestern part of Germany (Weser-Ems region) has come to focus on intensive pork production. This has led to public outrage about the disposal of biological waste, farmers’ complaints about the high cost of leasing land, soaring risks of animal diseases, and the...

Western-European consumers have become not only more demanding on product availability in retail outlets but also on other food attributes such as quality, integrity, and safety. When (re)designing food supply-chain networks, from a logistics point of view, one has to consider these demands next...

Market orientation (MO) – which is the propensity of a firm to collect and utilise information from the market – is an important leverage of competitive advantage. This paper helps to better understand why some owner-managers engage with market intelligence why others simply do not. The...

The present paper aims at answering the question how cluster organization functions are implemented in a high-tech, a medium to high-tech and a low to medium-tech cluster. Data were collected by semi-structured interviews from three clusters in the Netherlands, an agri-food cluster (as an...

The objective of this study is to analyze consumer behaviour in relation to functional foods by a direct survey. To this end, the proposal is an analysis of the reasons for choosing to consume this type of food or not, accompanied by a supplementary investigation, mostly to assess the...

This paper investigates the effects of network based individual social capital on the access of rural households to services. In the context of development economics, an innovative data collection approach is used to determine network based social capital. The approach originates from the field...

The field of nutrition is facing numerous social, ecological and economic challenges in the coming decades. The food industry belongs to the most significant economic sectors worldwide and the increasing population of 9 billion in 2050 will cause a growing demand on food. So far, changing...