) FOR THE ADMINISTRATION OF MARKETING IN THE AGRIBUSINESS), THAT INCLUDES SEVERAL ACTIVITIES FOR INCENTIVE TO THE DEMAND … COMO OBJETIVO ESTUDAR A DISTRIBUIÇÃO ENQUANTO ESTRATÉGIA PARA ATIVAÇÃO NO MARKETING DO AGRONEGÓCIO DE PRODUTOS ORGÂNICOS …. LIKE THIS, THE RESEARCH HAS AS OBJECTIVE STUDIES THE DISTRIBUTION WHILE STRATEGY FOR ACTIVATION IN THE MARKETING OF THE …

determinants of innovation in marketing, first among the agribusiness sector and other sectors of the economy, and then comparing … differences in the determinants of marketing innovation between agribusiness and other economic sectors. Also, there are …Purpose The purpose of this article is to analyse the characteristics and determinants of marketing innovation in …

-structured interviews directed at Italian large scale retails (purchasing and marketing managers). The final information were obtained …