Anand, B.N.; Shachar, R. - Foerder Institute for Economic Research, Eitan Berglas … - 2000
The new decade has been called "the age of information." We show that, although information has become more accessible … data on television viewing choices, we show that the effect of these "brand images" on product choices is stronger than the … effect of the products' attributes. Furthermore, we demonstrate that the lack of information contributes to observed brand …