Kümpel Nørgaard, Maria; Nørgaard Hansen, Kathrine; … - In: Journal of Social Marketing 3 (2013) 2, pp. 176-194
Purpose – The purpose of this paper is to explore peer influence and the social and symbolic meaning that adolescents (10 to 16 years) attach to snacks; to investigate the relative influence of peer influence compared to personal factors in explaining perceived importance of snack attributes;...