Kumar, Mukesh; Tat Kee, Fong; Charles, Vincent - In: International Journal of Quality & Reliability Management 27 (2010) 3, pp. 351-377
Purpose – This study aims to find the differences in the service quality (if any) between two types of banks, namely conventional and Islamic, in terms of common critical factors after re‐examining the SERVQUAL model, originally pioneered by Parasuraman. Further, the technique of dominance...