Purpose – The purpose of this study is to examine the influence of fashion magazine content on consumer loyalty behavior and to analyze the differences in fashion magazine content preference and loyalty tendency toward fashion magazines among the identified fashion consumer groups according to...

Purpose – The purpose of this paper is to investigate contemporary practice in product development for clothing sold by UK fashion retailers, focusing on three essential types of participant: textile designers, fashion designers, and fashion buyers. Design/methodology/approach – Interviews...

Purpose – This study aims to investigate the apparel fit preferences of Mexican‐American women between the ages of 18 and 25 years old from the Southwestern USA. The study also seeks to analyze the effect of body shape perception, body mass index, and clothing size on apparel fit...

Purpose – Grounded theory, supported by leading designers, argues for an integrated approach covering end users and designers. However, no substantial work on apparel design has been done so far where a balance is maintained by combining the opinions of consumers and the designers. The purpose...

Purpose – The purpose of this paper is to explore the value of the artist's authentic identity in fashion design and art collaborations and evaluate the efficiency of collaborative brand projects. Design/methodology/approach – Through the case study approach, this paper explores the attempts...

Mass customization entails the mass production of individually customized goods and services. Co‐design is a mass customization option where a product's design is based on the customer's selections from a range of design feature offerings. A model comprised of relationships between individual...

Purpose – The aim of this research is to identify sources of differentiation in the fashion market as well as finding out sources of brand equity to distinguish the offer, enabling a better competitive position to be achieved. Design/methodology/approach – To reach this objective,...

Purpose – This paper aims to review recent press on the fashion industry, pointing out the key players, strategic wins and challenges ahead for both couture and the high street. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial...

Purpose The purpose of this paper is to explore the role of networks in the 116 foreign market entries (FMEs) of women-owned small businesses. Design/methodology/approach A multiple case study based on semi-structured interviews with eight female entrepreneurs in the Danish fashion design...