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Price-matching guarantees (PMGs) are offers to match a competitor's price on a specific item. Such guarantees are extremely common in U.S. retail practice, and their impact has been studied in several published papers. The existing analytic literature models each retailer as a single-product...
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Consumers often return a product to a retailer because they learn after purchase that the product does not match as well with preferences as had been expected. This is a costly issue for retailers and manufacturers--in fact, it is estimated that the U.S. electronics industry alone spent $13.8...
Persistent link: https://www.econbiz.de/10008789720
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