Nganje, William E.; Hughner, Renee Shaw; Lee, Nicholas E. - In: Agricultural and Resource Economics Review 40 (2011) 1
methods were used to elicit consumer preferences for two locally grown products: spinach, which has had a well-publicized food … reveal that consumers are willing to pay a premium for locally grown spinach marked with the Arizona Grown label over locally … grown spinach that was not labeled. This premium was higher than the premium that would be paid for state-branded carrots …