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PLS path modeling: a software review
Temme, Dirk; Kreis, Henning; Hildebrandt, Lutz - 2006
marketing. At the same time, the availability of software alternatives to Lohmöller's LVPLS package has considerably increased …
Persistent link: https://www.econbiz.de/10010263665
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A combined approach for segment-specific analysis of market basket data
Boztuğ, Yasemin; Reutterer, Thomas - 2006
cross-category interrelationships and provide marketing managers eith only very limited recommendations regarding decition … making. The latter type of models focus on estimating the effects of category-level marketing mix variables on purchase …
Persistent link: https://www.econbiz.de/10010272734
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Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei; Gorn, Gerald J.; Chattopadhyay, Amitava - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
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W & V
München : Ebner Media Group GmbH & Co. KG; -2009: …; … - 1963,Apr. -60. Jahrgang, Ausgabe 4 (Juni 2022) = …
Persistent link: https://www.econbiz.de/10000363209