Berens, G.A.J.M.; Riel, C.B.M. van; Bruggen, G.H. van - Erasmus Research Institute of Management (ERIM), ERIM … - 2002
This study shows that different types of associations regarding a company have different effects on customers' product evaluations. Associations with a company's ability influenced quality perceptions of products marketed by the company's subsidiaries, but not intentions to actually buy those...