Marginal implicit prices for selected green pepper quality attributes were estimated using conventional linear regression techniques within an hedonic framework. Results indicated that cooler product temperatures and larger sized fruit were important physical attributes valued by wholesale...

The demand for a variety of fresh fruits and vegetables, including fresh market tomatoes, has increased significantly over the past decade because of greater convenience in use, improved selection, and rising health and diet concerns. As U.S. demand for tomatoes and other horticultural crops...

Produce growers in Kentucky, North Carolina, and Tennessee were surveyed in 2002 to gather information about their decision making in the areas of planting, postharvest handling, marketing, and expected changes. North Carolina has proportionately more respondents with large operations, and...

A 46-equation econometric model of the U.S. potato market was developed. The model examines the determination of planted acreage, yield, production, and farm prices in the Pacific Northwest and in five other producing regions which compete with Northwest production. National demand relationships...