This dissertation addresses three important price judgments: price fairness, price magnitude, and price expectation. Developed over three chapters, the main objective of this research is to determine underlying differences in these three price judgments. These differences are based on...

Market channel alternatives that include garden centers, landscapers, mass merchandisers and re-wholesalers have contributed to the growth of ornamental crops sales in the United States (U. S.). The homogenous subpopulation of the U.S. nursery producer was clustered using mixture of export...

The “Green Industry†is a large and growing segment of production agriculture. As such, cost of production information is critical to successful management decision making. The research reported in this article estimated the cost of producing selected container-grown woody ornamental...