Small- and medium-sized enterprises handling fruits and vegetables are disadvantaged by increasing concentration within the production-to-retailer chain. Retail grocer chains have become larger partly in response to the entry of mass merchandisers into food retailing. Shipper firms are expanding...

Opportunities for small produce wholesalers are affected by concentration in the supply chain, and availability and use of information technology for cost and service issues. Case studies evaluated perceptions, technology adoption and use, and strategies. Ongoing relationships, contracts and...

The sweet potato, though nutritious and healthful, has languished as measured by per capita consumption. Value-adding products have been developed, but have not been successful in expanding consumption and acceptance. Specialty pack exports to the United Kingdom, with expansion to continental...

The green industry comprises the production and marketing of woody ornamentals, greenhouse, and turfgrass-related products, and landscape and horticultural services. The industry is market oriented with prospects for future growth. Many state trade organizations have become interested in better...

Consumers were surveyed to understand preference in an effort to stabilize acreage and market share in a minor strawberry production area. Preferred attributes were identified using conjoint analysis. Local product was highest in overall relative importance, followed by price, pesticide...

Ornamental and horticultural products and services represent one of the growing sectors in agriculture. This study includes data collection and an input-out IMPLAN model used to estimate the total economic impact of the green industry on Louisianas economy. This model provided results in total...

Production of ornamental plants is one of agriculture's successes. However, concentration of production and retailing is occurring, bringing additional competitive pressure. An econometric model is used to explain growth rate using a cross-sectional data set from 2001, self-reported growth rates...

California has exploited its production advantages and marketing efficiency to increase strawberry production at the expense of traditional production areas like Louisiana. Conjoint analysis is used to examine consumer's preferences for selected product attributes of fresh strawberries in...