Continued value creation is paramount for the survival of firms competing in today's high velocity global business environment. This paper presents a conceptual framework for understanding how firms can create and capture value within a highly volatile and uncertain business environment by...

Continued value creation is paramount for the survival of firms competing in today's high velocity global business environment. This paper presents a conceptual framework for understanding how firms can create and capture value within a highly volatile and uncertain business environment by...

Continued value creation is paramount for the survival of firms competing in today's high velocity global business environment. This paper presents a conceptual framework for understanding how firms can create and capture value within a highly volatile and uncertain business environment by...

Successful value creation requires not only exploiting productivity gaps but also pursuing the opportunity gaps that technological innovation and changing customer preferences provide. However, the pursuit of opportunity gaps requires firms to refocus their energies toward developing new,...

Successful value creation requires not only exploiting productivity gaps but also pursuing the opportunity gaps that technological innovation and changing customer preferences provide. However, the pursuit of opportunity gaps requires firms to refocus their energies toward developing new,...

Little attention has been given to the process of development that leads to alliance relationships flexible enough to withstand unforeseen environmental shifts and evolve while others fail. We believe that the problem stems from the contractual rigidity imposed by partners in the initial stages...

Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market...