those applied in the sales and distribution points ofthe pharmaceutical products. Some ways of enhancing marketing among the …

marketing. Essay 1, examines the role of price and category assortment on competition between EDLP (Every Day Low Price) format … geographic location as an important element of retailers? marketing mix. Essay 3, proposes an empirical framework for long …

Internet transactions in novel ways. Despite this massive growth and new medium, empirical work in marketing and economics on … essay, ``Sponsored Search Auctions: Research Opportunities in Marketing,'' outlines areas of future inquiry that I intend … extension of the existing literature enables an exploration of the implications of the auction house's marketing on its …

purchase situations. Though industrial marketing researchers would agree that there are different types of purchase situations …

the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …