Crawford, Robert (ed.) - 2016
smiled and gave me a Vegemite sandwich" -- Introduction -- Vegemite, advertising and its rise to icon status in Australia … -- Marketing vegemite in the USA -- The 1980s Australian pop culture wave -- US reactions to Vegemite and Australia post-1982 …: David Jones Ltd., Australia, 1876-1915 -- Introduction -- Retail innovation -- The importance of context …